AUDI BANK – CREDIT CARD INTRODUCTION :: THROTTLE-UP INTRODUCTION CAMPAIGN
A comprehensive, 360-degree initiative. SPACE 360 successfully created an AUDI Bank Credit Card Brand Program.
Math + Creative.
From designing the AUDI Premier Credit Card, to creating a strong motorsport direct tie-in; strategic + tactical marcom campaign. Campaign targeted the strong, longstanding and inherent personal relationship of AUDI Car Clubs + AUDI Motorsport VIP members throughout the USA and Canada as targets. These groups have been researched and shown to having the highest propensity to apply and be approved. Campaign had a 70% conversion rate. Now that is horsepower.
Synergy across all media + customer touch-points. ONE-VOICE POWER. MISSION COMPLETE.
SERVICES ::
AUDI Credit Card Identity
Microsite|Website Design
E-Broadcast Campaign
Advertising
Direct Marketing
Public Relations
Media Planning|Buying
Product Delivery|Fulfillment
AUDI BANK :: Platinum Preferred Credit Card Introduction
PHASE ONE :: Magazine Advertising Deployment
PHASE ONE :: Magazine Advertising Deployment
PHASE ONE :: Direct Mail Marketing Deployment
PHASE ONE :: Direct Mail Marketing Deployment
PHASE ONE :: Online Microsite Newsletter + Card Application
PHASE ONE :: Online Microsite Newsletter + Card Application
PHASE TWO – MULTI-DEPLOYS :: E Cast + DM : Data-Driven – To Non-Respondents
PHASE THREE :: Packaging + Fulfillment and Delivery of New Credit Card Package
