ROCKY PEANUT COMPANY :: SIMPLE : SINGLE SCOPE : INTERACTIVE – ONLINE + TRADITIONAL

Retro . Simple . Efficient . Effective

Helped re-launch Rocky Peanut’s Holiday Gift Basket business.  With low awareness and a small share-of-voice budget versus the plethora of competition, SPACE 360 decided to design and develop a fun, break-through, retro creative idea with an interactive action-twist campaign that targeted local business audiences. Idea was to reintroduce, build awareness and consideration and have a quick call-to-action hook.

The campaign was built around offering free packets of Rocky Peanut famous pistachios to those who’d go online, provide contact information to request the FREE offering.  The three-month campaign received over 10,000 requests, captured valuable data on customers, provided permission-marketing contact info, and  best of all, provided immediately exposure to the ROCKY PEANUT Holiday Basket Program.

Three-month campaign was overwhelming with Rocky Peanut having a very difficult time keeping up with the fulfillment of the FREE offer, however, offset by the strong increased of their Gift Basket sales – approximately 600% year over year.  The intelligent, minimal budget campaign with it’s FREE offering was a true short-term success.  ROCKY, because of the free offer of pistachios, almost ran out of the infamous nut by season’s end.

Campaign launched.  Mission completed successfully.

CONSISTENT ONE-VOICE DIGITAL  ::  Digital E-Cast + Website – Special Offer Registration and Data Collection