Piemonte - SPACE 360 INTEGRATED MARCOM

PIEMONTE INVESTMENT + TRADE EVENT :: SAE World Congress

Chamber of Commerce of Torino + Centro Estero Regione Piemonte for International Business

MATH
A. Introduce Piemonte Region & Companies to the USA Market
B. Promote Opportunities of Partnerships, Mergers & Investments

Create awareness and consideration for the Piemonte Region and the City of Torino
Companies and businesses within the territory
Tech innovations, competences and talents
Investment, alliances and merger opportunities
Highlight the R&D and high-tech manufacturing capabilities specifically in the sustainable urban mobility and innovative technologies fields

CREATIVE
Design, Develop and Manage an Interactive Events & Seminars during the SAE World Congress:

Sophisticated daylong Events
Developed “ONE VOICE” branded website, collateral marketing & promotional material
Produced event video presentations
Scheduled/Negotiated special guests and keynote speakers
PR and media event procuement
Q&A sessions and private break-out meeting opportunities
Data Collection – pre & post event e-broadcast campaigns

SERVICES ::

Event Branding
Website Design
Exhibit Design
Event Management
Advertising
Marketing
Signage
Video Production
Public Relations
Media Buying

SUCCESS
Three-Day Event focused on core opportunities on Sustainable Mobility and Innovative Technologies available in Piemonte, Italy

Strategic germination and development of a hi-end, interactive event succeeded in increasing awareness for the Piemonte Region as a world class manufacturing, digital business destination, and fertile territory for sophisticated R&D investments.

Multiple contracts, mergers investments resulted following the event – on both shores. Michigan and USA companies started collaborating with the Piemonte Region and local businesses as well as universities on urban sustainability, innovative technologies projects of research and development.

PIEMONTE TORINO THEME DEVELOPMENT :: Sustainability + Innovation