GOLDEN MISCH INSTRUMENTS :: One Minute Extractions Marketing

PHYSICS FORCEPS — One Minute Extraction – Dr. Golden

From a concept design sketched on a napkin to international success in less than a year.  Success achieved implementing fully Integrated 360 degree marcom campaigns.

The client, a renowned dentist, came to us with a concept for a new and revolutionary surgical tool –  the physic forceps – that would make extracting teeth a very easy and fast procedure for both patient and doctor.

Starting with the a strong marketing strategy and tactical plan, we were able to take the simple tool design and – through prototyping and final production – bring it to national and international exposure within the medical/dental field worldwide .

After coining the right name for the tool and designing the brand and corporate identity, we proceeded with the design and development of a series of brand centric marcom campaigns aimed to promote the physic forceps in the global market, create brand advocates internationally and ultimately generate sales.

• Name, Brand and Corporate ID
• Helped with the Distributors Network Set up
• Designed the Packaging
• Designed and developed a Ecomm Website
• Designed and Produced Brochures and Sales Literature
• Implemented Traditional and Digital Advertising Campaigns
• Wrote and Produced Training : Traditional and Online
• Wrote and Produced Testimonial Videos
• Designed, activated and managed interactive Show and Exhibits set up (with correlated marketing materials)