OCTEX GROUP :: 360-DEGREE COMPREHENSIVE BRAND + MARCOM POSITIONING

Full-Throttle Integrated Marcom. A comprehensive, full-circle, one-voice marcom initiative.  Completely transformed and repositioned OCTEX in the marketplace. Rebranding, traditional + digital media, PR and experiential.  Soup to nuts.

MATH
To re-position the OCTEX Brand comprehensively via intelligent, cutting-edge strategic and tactical one-voice corporate marcom campaigns that directly paralleled their long-term global ambitions.

  • Positioning OCTEX to reach defined sales goals.
  • Create awareness and consideration for “Concept 2 Carton”© capabilities.
  • Develop a single-voice integrated plan to optimize awareness, consideration and preference levels.
  • Online and Offline campaigns to communicate the unique OCTEX essential message.
  • Create differentiated OCTEX Brand communications.
  • Implement a efficient media presence – optimize awareness and consideration levels.

CREATIVE

  • Re-Designed OCTEX’ new Corporate Identity, marketplace Brand marcom, including a strategic Corporate Culture.
  • Created new multi-channel media, highly-visual traditional, online and digital tactical campaigns (website, social media, show and exhibits, CRM campaigns, brochures, PR and media campaigns).
  • Along with other strategic disruptive communications,  tactical one-voice campaigns were developed and effectively implemented to reinforce their new sophisticated Brand, corporate identity.
  • Clearly position, via PR and marcom, OCTEX’ unique “concept 2 carton” capabilities, and their unique culture that reinforces the OCTEX position as a go-to partner.

SERVICES ::

Corporate Identity
Website Design
Advertising
Marketing
Exhibit Development + Management
Broadcast E-Mail Campaign
Digital Development
Signage – Interior + Exterior
Video Production
Public Relations
Media Buying
C-Suite Speech Writing
VIP Media Appearances
Sales Promotion
Product Placement
 

SUCCESS
OCTEX is now known as one of the great brands in their marketplace, viewed as a strategic partner, and innovator through technology and people investments. Furthermore, over a two-year period of implementing the new strategic and tactical planning and creative, OCTEX is positioned as a top-tier, go-to Brand in the marketplace.

Via 360 marcom, negotiations, rifle-targeted core audience implementation and non-paid media OCTEX has quickly created optimized the awareness of a leading-edge company in the medical, defense, air + aerospace and consumer markets.

OCTEX CORPORATE IDENTITY

BUSINESS SET-UP :: Biz-Cards. Letterhead. Envelops. Digital Media: Email Signature Graphic Salutations, PowerPoint Templates, more.

SHOW + EXHIBIT :: Design. Develop. On-site Management.

RESPONSIVE WEBSITE :: Design. Develop. Deploy.

ADVERTISING  ::  Print B2B

ADVERTISING  ::  Print B2H

PUBLIC RELATIONS :: Negotiate 4-page article – top B2B + B2H Publications

PUBLIC RELATIONS :: Negotiate 4-page article – top B2B + B2H Publications

OOH ADVERTISING – SHOW and EXHIBIT VENUE CITIES :: 
Frequency Promotions – strategically placed where attendees travel

OOH ADVERTISING – SHOW and EXHIBIT VENUE CITIES :: 
Frequency Promotions – strategically placed where attendees travel

OCTEX LABS  ::  Prototyping + Analysis Binders

PRODUCT & PROCESSES BROCHURES  ::  Media + Events

SOCIAL MEDIA :: Facebook + LinkedIn + Google Plus

E-CAST + E-BROADCAST CAMPAIGNS :: E-Vite + Thank You + PR + Newsletters

EXTERIOR BUILDING DESIGN + SIGNAGE

INTERIOR WALL GRAPHIC

OCTEX DIVISIONAL + PROCESS LOGOS & ICONICS  ::  Divisional : Cultural : Publicity

OCTEX GROUP CORPORATE VIDEO  ::
Website + Show Exhibits + Lobby Display

OCTEX GROUP CORPORATE SALES DEMONSTRATIONS ::
Online + Offline Presentations + Personal Sales Displays