AUDI MOTORSPORT + XBOX – FORZA 3 :: AN INTERACTIVE JOINT MARKETING CAMPAIGN
AUDI AXF-24 FORZA CHALLENGE :: AUDI of America + Audi Motorsport Tie-In
MATH
Build awareness and consideration for the newly released AUDI R8.
SPACE 360 assisted AUDI in forming a partnership to help positioning the newly released AUDI R8 as the lead car in the FORZA 3 game and placing it prominently on the cover of all the game releases over the years. FORZA Motorsport is a racing video game developed by TURN 10 Studios and published by Microsoft for the Xbox gaming system.
Build PR and press exposure for the newly introduced AUDI R8 and help introduce Xbox FORZA Motorsport 3 video-game to the public.
CREATIVE
SPACE 360 developed, launched and managed an experiential marketing campaign that involved an online consumer competition held throughout the USA and based on the FORZA 2 video game and AUDI Motorsport winning presence in the ALMS (American Le Mans Series ) and endurance car racing series.
The campaign culminated in a real time gaming event at the exclusive AUDI Forum in Manhattan (NY) simultaneously with the start of the historic 24 Hours Le Mans race in Le Mans France. Media and special guests were invited to partake in the excitement for 24 hours and experience closely both brands: AUDI, the AUDI R8, AUDI Motorsport, Microsoft Xbox and the FORZA 3 video-game.
SERVICES ::
Event Branding
Website Design
Exhibit Design
Event Management
Advertising
Marketing
Signage
Video Production
Public Relations
Media Buying
AUDI Motorsport + Microsoft XBOX – FORZA III :: Product Placement + Cross-Market Promotional Event
AUDI Motorsport + Microsoft XBOX – FORZA III :: Product Placement + Cross-Market Promotional Event
AUDI Motorsport + Microsoft XBOX – FORZA III :: Product Placement + Cross-Market Promotional Event
AUDI Motorsport + Microsoft XBOX – FORZA III :: Product Placement + Cross-Market Promotional Event
AUDI XBOX :: Announcement E-Cast – Hand Raisers + Media
AUDI XBOX :: Online Qualification Promotional E-Cast – Hand Raisers + Media
AUDI AXF-24 XBOX :: Online Qualification :: Real-Time Player Qualification Status
AUDI AXF-24 XBOX :: Online Qualification :: Pre-Finals Online Player Status – Real-Time Results
AUDI AXF-24 XBOX :: Online Qualification :: Real-Time Online Streaming of Contestant Qualifications
AUDI AXF-24 ::
Package Cover – Product Placement
AUDI AXF-24 ::
NYC AUDI Forum VIP Media Registration Signage
AUDI AXF-24 ::
40-Foot Wall Graphix + Actual R-15 Le Mans Race Car
AUDI AXF-24 :: ROI + PR Returns
