Audi_Sport - SPACE 360 INTEGRATED MARCOM

AUDI MOTORSPORT EXPERIENCE [AUDI EXP] – American Le Mans Series [ALMS]

Marketing fueled by Energy, Enthusiasm, Emotions, Excitement and pure Engagement

MATH

Create a closer bond between the AUDI Brand and consumers by immersing guests in a sophisticated, interactive, hands-on experience
Support and solidify AUDI Motorsport Program and dominance story
Reinforce the AUDI message “from track to showroom”

The AUDI EXP Program targets media, influencers, consumers, sponsors, and enthusiasts/hand-raisers; nationally, market-by-market and at dealership levels.
A weekend of exciting marcom activities implemented at each race venue, market/ADI initiated by strategic AUDI Dealership Parties with Race Teams and Corporate C-Suite in attendance.

CREATIVE

Develop and deploy a full-circle, high-energy Motorsport Experiential campaign that matches the AUDI Brand and transfers a sophisticated level of excitement and enthusiasm for AUDI, their focus and commitment pursuing motorsports and the goal-reaching outcomes that emerge:
obtain guest data, build relationships, increase showroom traffic and create brand advocates.

Engage individuals with sophisticated media, interactive product participation, touch-point opportunities and hands-on experiences: including racecar drivers meet and greet + tech talk, unique AUDI Race Team paddock and hot-pit tours during the race.

SERVICES ::

Event Branding
Website Design
Exhibit Design
Event Management
Advertising
Marketing
Signage
Video Production
Public Relations
Media Buying

SUCCESS

Attained goal of communicating the correlation between AUDI Motorsport Program and Production Vehicles – Track to Showroom Premise
Consideration for AUDI with other Luxury Euro Sport Brands increased 600% – first 4-year period of AUDI EXP
Preference for AUDI Sport vehicles increased over 300% – first two years of AUDI EXP Program
AUDI EXP Program tickets consistently sold-out online within hours of posting
100% Dealership participation with the AUDI EXP Program
AUDI EXP and AUDI Motorsport Program helped double US vehicle sales by almost 100%
AUDI EXP created Brand Advocates – consumer + media

SPACE 360 :: FULL THROTTLE :: EXPERIENTIAL MARKETING

AUDI MOTORSPORT ALMS RACE :: 12-Hour Race + Full Immersion VIP Experiential

AUDI MOTORSPORT ALMS RACE :: 24-Hour Race + Promotional Video

AUDI EXPERIENCE VIP GUEST HOSPITALITY :: Race-Track Interactive Hospitality

RACE VENUE – DEALER ASSOCIATION VIP PARTY :: Racecar Driver Meet + Greet

AUDI-Motorsport-Meet+Greet-The Audi Driver squad

AUDI MOTORSPORT EXPERIENCE HOSPITALITY ENVIRONMENT

AUDI MOTORSPORT EXPERIENCE HOSPITALITY ENVIRONMENT

AUDI MOTORSPORT EXPERIENCE HOSPITALITY ENVIRONMENT