Mon Jin lau 2017-04-10T14:34:34+00:00

MON JIN LAU :: TRANSFORMING METRO-DETROITS PREMIER PAN-ASIAN RESTAURANT


As one of city’s premier restaurants, MON JIN LAU required a corporate transformation which helped establish its award winning reputation as the best Pan-Asian restaurant and gathering place in the Metro-Detroit area. As part of the ongoing strategy, an online and traditional campaign was developed and branded for “Shanghai Wednesdays” – an extremely popular weekly event for  young professionals for over 10 years.

SERVICES ::


Corporate Identity
Merchandising
E-Mail Campaign
Advertising
Marketing
Signage
Digital Marketing
Packaging
Promotions


 IDENTITY : MJL Main Logo and secondary script logo


SHANGHAI WEDNESDAYS : Branding + Social Media + Print and Digital Marketing

MON JIN LAU SUSHI :: EXPANDING THE BRAND INTO THE GOURMET FOOD MARKETPLACE


Plum Market, one of the area’s leading gourmet grocery chains and Mon Jin Lau, joined forces to bring MJL’s  popular sushi into the gourmet grocery space. From in-store graphics and displays, to an exclusive identity and packaging, Mon Jin Lau’s popularity is reinforced as the brand flourishes beyond the restaurant sector.

SERVICES ::


Corporate Identity
Merchandising
E-Mail Campaign
Advertising
Marketing
Signage
Digital Marketing
Packaging
Promotions